PARIS. Duk da fargabar koma bayan tattalin arziki, halin da ake ciki a wasan kwaikwayon Silmo na kwanan nan yana da kyakkyawan fata.
Shugaban Silmo Amelie Morel ya ce adadin masu baje kolin da halarta - baƙi 27,000 - sun yi daidai da sigar riga-kafin cutar. Tare da kashi 50% na zirga-zirgar da ke fitowa daga wajen Faransa, ɗimbin baƙi daga Amurka da Gabas ta Tsakiya, waɗanda ba su kasance a wurin nunin ba kafin barkewar cutar, sun dawo da yawa.
"Abin mamaki ne na gaske," in ji Morel. "Wannan tabbaci ne cewa har yanzu masana'antar mu tana buƙatar nune-nune kuma lokaci ne mai mahimmanci ga masana'antar gaba ɗaya."
Antonio Jove, shugaban Marcolin EMEA ya ce "Mun yi matukar farin ciki da dawowa Silmo tare da mutane da yawa." "Hanyoyin COVID-19 har yanzu sun shafe bugu na bara kuma yana da kyau ganin mutane yanzu… a ƙarshe sun dawo 'dabi'nsu'… Taro kai tsaye suna da mahimmanci a cikin masana'antarmu."
Masana'antar gani ta yi kyau a farkon rabin shekara, tare da masu baje kolin sun rage fargabar koma bayan tattalin arziki. Christelle Barranger, Shugabar EssilorLuxottica EMEA Wholesale, ta ce: "Ina tsammanin wannan batu zai kasance a tsakiyar tattaunawar, amma watakila Silmo ba shine dandalin tattaunawa ba saboda yana da ban sha'awa sosai a lokacin." A gare su an yanke hukunci a hankali, [amma] kuma akwai jin daɗin cewa za mu zartar."
Moritz Krüger, co-kafa kuma Shugaba na Jamus high quality manufacturer Mykita, ya ce: "Wakilan tallace-tallacen mu sun sami babban rani kuma mun ji cewa abokan ciniki a duniya sun gamsu da tallace-tallace. Yanayin yana da gamsarwa sosai, don haka za mu iya sake siyarwa.
"Turai a wannan shekara ta kasance daidai da Arewacin Amurka a bara, don haka an sami koma baya mai mahimmanci," in ji Angelo Trocchia, babban jami'in kungiyar Safilo, wanda ya dawo bayan barin wasan kwaikwayon a bara. "A Turai, muna yin kyau, amma a Arewacin Amurka komai ya zama al'ada, saboda a bara sun sami karuwa sosai. Sauran duniya suna lafiya. "
Ya ci gaba da cewa: “Idan na duba gaba, zan yi taka-tsan-tsan…. hauhawar farashin kayayyaki ya fara samuwa, kuma ina ganin a karshen shekara za mu ga yadda masu sayen kayayyaki ke fara mayar da martani game da hakan.”
Masu lura da al'amuran sun ce kamfanonin kayan sawa ido suna da karfi a cikin manyan matakai da matakan shiga. Barranger ya ce "Alamar alatu tana bunƙasa a fili, kuma yayin da kuɗin [likita] ya ragu, ƙaddamar da matakin shigarwa shima yana girma cikin sauri na ɗan lokaci," in ji Barranger.
A halin da ake ciki, tashin hankalin sarkar samar da kayayyaki ya kasance kuma ana sa ran zai shafi farashin da ke gaba. Barranger ya kara da cewa "Hannun hauhawar farashin kayayyaki yana karuwa a wasu sassan duniya, don haka muna kimanta ko menene wannan tasirin zai kasance da kuma yadda za a rage shi." "Muna yin duk abin da za mu iya don shawo kan hauhawar farashin kayayyaki, kuma muna taka tsantsan game da yadda za mu iya shafar farashin." .
"Na san cewa yawancin masu fafatawa sun tayar da farashin su," in ji Krueger. “Ba za mu kara farashin ba, akalla ba bana. Dole ne mu ga duk abin da zai bunkasa a can."
Gabatar da fasahohin kasa da kasa shi ne babban jigon bikin baje kolin na kwanaki hudu, wanda ya kare a ranar 26 ga Satumba, kuma ya zama jigon sabon sararin kauye na dijital. "Muna so mu zama abin hawa don taimakawa masana'antar sa ido don yin juyin juya halin dijital," in ji Sebastian Brusse, Shugaba da kuma darektan kirkire-kirkire a Jaw Studio Lyon, wanda ke taimakawa wajen tsara sabon yankin.
EssilorLuxottica - kawai babban kamfani na kayan sawa don amfani da tabarau masu wayo lokacin da yake haɗin gwiwa tare da Meta akan Labarun Ray-Ban - ya ƙaddamar da sabon sabon sa, layin kayan ido wanda aka tsara musamman don wasa a ƙarƙashin lasisi daga Oakley. An ƙera firam ɗin don sawa da belun kunne kuma suna da hannaye masu sassauƙa, yayin da ake amfani da ruwan tabarau don inganta bambancin allo, gami da nunin OLED, da kuma tace hasken shuɗi.
Barranger ya ce "Lokacin da kuke tunanin gilashin mai kaifin baki, mutane suna cewa tashar yanar gizo ce ga ma'anar gaba, amma an riga an fara amfani da su a cikin tabarau kamar wasannin bidiyo," in ji Barranger. "Hakan yana sa ni sha'awar gilashin wayo: gobe za a haɗa su da duniyar dijital."
Kamfanin Skugga na Sweden yana nuna abin da ya yi iƙirari yana canza fasahar gilashin wayo kamar yadda za a iya haɗa na'urorin sa cikin kowane nau'in firam. Alf Ericsson, Babban Jami'in Samfura, ya bayyana cewa manufarmu ita ce "ba don gina fasahar da ta dace da na'urar da mutane ba za su yi amfani da su ba." "A cikin shekaru biyu da suka gabata, mun ga canji mai ban mamaki a shirye-shiryen yarda da [masu kera gilashin ido da suka gane cewa] in ba haka ba manyan kamfanonin fasaha za su mamaye masana'antar sawa ido kamar yadda suke mulkin masana'antar agogo."
Bayan shekaru bakwai na ci gaba, fasahar da aka shirya na samarwa tana iya auna motsi da abubuwan muhalli, tare da fa'idodin fa'idodin da ke ƙasa, daga ƙididdige tasirin mai amfani ga ƙazanta da haske zuwa samar da matsayi da bayanan wasanni. haka kuma buɗaɗɗen yanayin muhalli ga masu haɓaka app. Kamfanin ya sami babbar lambar yabo ta Silmo d'Or a cikin Fasaha Innovation/Haɗin Kayayyakin Kayayyakin.
Masu lura da al'amura dai sun yi nuni da cewa, masana'antar gani da ido ta yi tafiyar hawainiya wajen shiga harkar fasaha, saboda galibin masana'antar har yanzu masu zaman kansu ne ke mamaye da su. "Optics galibi kasuwancin iyali ne kuma suna iya jure wa fasaha," in ji Cody Cho, mataimakin shugaban kasuwancin duniya a Dita. "A fagen fasaha, gilashin yana bayan shekaru uku zuwa hudu."
Dan asalin Silicon Valley, Cho ya kasance yana sanya bayanai wani yanki na duniyar Dita tsawon shekaru. "Muna amfani da fasaha da yawa don yin tsinkaya," in ji shi.
Misali, an nuna wasu nau'ikan kayan sawa masu nauyi a wurin nunin baƙo na keɓancewar don nuna iyawarsu a matsayin kayan aiki don sauƙaƙe oda da inganta sarrafa kayayyaki, wanda shine batun gabatarwar da Daraktan Kasuwancin Microsoft Otman Chiheb ya gabatar.
Bayan 'yan shekaru baya, ƙirar ƙira mai girman gaske kamar Dita's Embra - ƙirar ƙirar farko ta musamman ga mata a cikin shekaru 20 - suna da ban sha'awa, a cewar mai zane Louis Lee, amma 'yan shekaru bayan rinjayen samfuran igiyoyi a cikin 2010, alamar ta kuma canza. da acetate. firam.
Alamar tana yin fa'ida kan buƙatun kayan sawa na alatu kuma tana faɗaɗa shagunan sa na kan layi akan manyan titunan siyayya, in ji Cho, tare da buɗewar kwanan nan akan Rodeo Drive a Beverly Hills da Brompton Road a London. Cho ya ce, kamfanin yana da niyyar bude wasu shaguna bakwai ko takwas a cikin 'yan shekaru masu zuwa, wanda ke nufin biranen Miami, Las Vegas, Mykonos, Shanghai, Dubai da Singapore.
Sake tunanin samfuran gargajiya alama ce ta yawancin samfuran Marcolin irin su Pucci da Zegna waɗanda aka tsara tare da sabbin tambura.
Gabaɗaya, masu yin gashin ido sun ga buƙatu mai ƙarfi don chunky, firam ɗin murabba'i, cikakkun bayanai masu kama ido, da sauyawa daga baƙar fata zuwa launin ruwan kasa, wanda ya ɓace a bango a cikin 'yan shekarun nan.
Canji a cikin matsayi na wasu kwararru a bayyane yake. Shafiro, wanda ya sha wahala a cikin 'yan shekarun nan daga asarar lasisi masu yawa da suka hada da Dior, Gucci da Fendi, yana sake fasalin kayan aikin sa. Ƙungiyar tana neman ƙara yawan kasancewarta a cikin sararin suturar mata tare da, alal misali, Carolina Herrera, wanda ya sanya hannu tare da shi a bara, da kuma sauran nau'o'in salon rayuwa irin su Boss da Isabel Marant, da kuma ta hanyar kamfanonin Polaroid da Carrera. . . Trocchia ya ce "da gaske muna rufe bakan da yawa a yanzu," a cewar Trocchia, "A halin yanzu muna yin kyau, sabbin lasisi na tafiya da kyau, lasisin gado yana tafiya da kyau, samfuranmu suna tafiya da kyau…."
Wasu manyan kamfanoni sun sami ci gaba a cikin dorewa. Safilo ya baje kolin firam da ruwan tabarau da aka yi daga kayan sabuntawar Eastman da aka sake yin fa'ida, yayin da Mykita ya canza zuwa kayan a cikin dukkan firam ɗin acetate ɗin sa kuma ya yi iƙirarin shine farkon wanda ya fara yin hakan a duk layinsa. lissafin kusan rabin fayil ɗin su, bai haɓaka farashin ba.
'Yar Jamie Foxx ta ce "ba ya fita daga asibiti tsawon makonni" kuma "ya buga wasan pickleball jiya."
Masu siyayya na yau da kullun suna cire kayan shafan fuskar su na $90 don goyon bayan wannan $6 na rigakafin wrinkle daga wata alama ta Jane Fonda da ta amince.
WWD da Rigar Mata na yau da kullun wani bangare ne na Kamfanin Penske Media Corporation. © 2023 Fairchild Publishing LLC. An kiyaye duk haƙƙoƙi.
Lokacin aikawa: Mayu-18-2023