PARIS. Duk da fargabar koma bayan tattalin arziki, yanayin da aka nuna a bikin nuna ido na Silmo na baya-bayan nan ya kasance mai kyau.
Shugabar Silmo, Amelie Morel, ta ce adadin masu baje kolin da kuma wadanda suka halarci taron - masu ziyara 27,000 - sun yi daidai da na kafin barkewar cutar. Ganin cewa kashi 50% na zirga-zirgar ababen hawa sun fito ne daga wajen Faransa, adadi mai yawa na masu ziyara daga Amurka da Gabas ta Tsakiya, wadanda ba su halarci taron ba kafin barkewar cutar, sun dawo da adadi mai yawa.
"Abin mamaki ne kwarai da gaske," in ji Morel. "Wannan shaida ce cewa masana'antarmu har yanzu tana buƙatar nunin faifai kuma lokaci ne mai mahimmanci ga masana'antar gaba ɗaya."
"Muna matukar farin cikin dawowa Silmo tare da mutane da yawa," in ji Antonio Jove, shugaban Marcolin EMEA. "Buga na bara har yanzu ya shafi takunkumin COVID-19 kuma yana da kyau a ga mutane yanzu… a ƙarshe suna komawa ga 'halayensu'… Taro kai tsaye suna da matukar muhimmanci a masana'antarmu."
Masana'antar hasken rana ta yi aiki mai kyau a rabin farko na shekara, inda masu baje kolin suka rage fargabar koma bayan tattalin arziki. Christelle Barranger, Shugabar EssilorLuxottica EMEA Wholesale, ta ce: "Ina tsammanin wannan batu zai kasance a tsakiyar tattaunawar, amma wataƙila Silmo ba shine dandalin tattaunawa ba saboda abin ya kasance mai ban sha'awa a lokacin." A gare su, an yanke shawara da kyau, [amma] akwai kuma jin kwarin gwiwa cewa za mu amince da shi."
Moritz Krüger, wanda ya kafa kuma babban jami'in kamfanin Mykita mai inganci na Jamus, ya ce: "Wakilan tallace-tallacenmu sun yi kyakkyawan lokacin bazara kuma mun ji cewa abokan ciniki a duk faɗin duniya sun gamsu da tallace-tallacen. Yanayin yana da kyau sosai, don haka za mu iya sake sayarwa."
"Turai a wannan shekarar ta kasance iri ɗaya da Arewacin Amurka a bara, don haka an sami gagarumin ci gaba," in ji Angelo Trocchia, babban jami'in gudanarwa na ƙungiyar Safilo, wanda ya dawo bayan barin wasan kwaikwayon a bara. "A Turai, muna yin kyau, amma a Arewacin Amurka komai ya fi sauƙi, domin a bara sun sami babban ci gaba. Sauran duniya suna lafiya."
Ya ci gaba da cewa: "Idan na duba gaba, zan yi taka tsantsan ... Hauhawar farashi ta fara bayyana, kuma ina tsammanin a ƙarshen shekara za mu ga yadda masu sayayya za su fara mayar da martani a kai."
Masu lura da al'amura sun ce kamfanonin sanya ido suna da ƙarfi a cikin manyan kamfanoni da kuma manyan kamfanoni. "A bayyane yake cewa kayan alatu suna bunƙasa, kuma yayin da biyan kuɗin likita ke raguwa, ayyukan shigar da kayan aiki suma suna ƙaruwa da sauri na ɗan lokaci," in ji Barranger.
A halin yanzu, har yanzu akwai takun saka a kan hanyoyin samar da kayayyaki kuma ana sa ran zai shafi farashin a nan gaba. "Hauhawar farashin kayayyaki na karuwa a wasu sassan duniya, don haka muna tantance yadda wannan tasirin zai kasance da kuma yadda za mu rage shi," in ji Barranger. "Muna yin duk abin da za mu iya don shawo kan hauhawar farashin kayayyaki, kuma muna taka tsantsan game da yadda za mu iya shafar farashi."
"Na san cewa yawancin masu fafatawa sun ƙara farashinsu," in ji Krueger. "Ba za mu ƙara farashi ba, aƙalla ba a wannan shekarar ba. Dole ne mu ga duk abin da zai ci gaba a can."
Gabatar da fasahar zamani ta ƙasa zuwa sama da ƙasa ita ce babban jigon bikin baje kolin na kwanaki huɗu, wanda ya ƙare a ranar 26 ga Satumba, kuma ya zama jigon sabon sararin ƙauyen dijital. "Muna son zama abin da zai taimaka wa masana'antar yin juyin juya halin dijital," in ji Sebastian Brusse, Shugaba kuma darektan kirkire-kirkire a Jaw Studio Lyon, wanda ke taimakawa wajen tsara sabon yankin.
EssilorLuxottica - babbar kamfanin yin amfani da tabarau mai wayo lokacin da ta haɗu da Meta a kan Ray-Ban Stories - ta bayyana sabuwar fasaharta, wani layin gashin ido da aka tsara musamman don wasanni ƙarƙashin lasisin Oakley. An ƙera firam ɗin don a sa su da belun kunne kuma suna da hannaye masu sassauƙa, yayin da ake amfani da ruwan tabarau don inganta bambancin allo, gami da allon OLED, da kuma tace hasken shuɗi.
"Idan ka yi tunanin gilashin zamani, mutane suna cewa hanya ce ta zuwa ga abubuwan da za su faru nan gaba, amma sun riga sun fara amfani da su a cikin gilashin zamani kamar wasannin bidiyo," in ji Barranger. "Wannan yana sa ni sha'awar gilashin zamani: gobe za a haɗa su da duniyar dijital."
Kamfanin Skugga na ƙasar Sweden yana nuna abin da yake iƙirarin shine canza fasahar tabarau mai wayo saboda ana iya haɗa na'urorin sa cikin kowace irin firam. Alf Ericsson, Babban Jami'in Samfura, ya bayyana cewa manufarmu ita ce "ba gina fasahar da ta dace da na'urar da mutane ba za su yi amfani da ita ba." "A cikin shekaru biyu da suka gabata, mun ga babban sauyi a cikin sha'awar karɓar [masana'antun gilashin ido waɗanda suka fahimci cewa] in ba haka ba manyan kamfanonin fasaha za su mamaye masana'antar gilashin ido kamar yadda suke mulkin masana'antar agogon."
Bayan shekaru bakwai na ci gaba, fasahar da aka shirya don samarwa tana da ikon auna motsi da abubuwan da suka shafi muhalli, tare da fa'idodi da dama da za a iya samu daga baya, tun daga kimanta yadda mai amfani ke fuskantar gurɓatawa da haske zuwa samar da bayanai game da yanayin aiki da wasanni. da kuma tsarin muhalli mai buɗewa ga masu haɓaka manhajoji. Kamfanin ya sami lambar yabo ta Silmo d'Or mai daraja a cikin rukunin Sabbin Kayayyakin Fasaha/Haɗaka.
Masu lura da al'amura sun nuna cewa masana'antar hasken rana ta yi jinkirin shiga harkar fasaha, galibi saboda yawancin masana'antar har yanzu tana hannun masu aikin ido masu zaman kansu. "Sau da yawa kasuwancin gani na iyali ne kuma suna iya jure wa fasaha," in ji Cody Cho, mataimakin shugaban tallan duniya a Dita. "Dangane da fasaha, gilashin gilashi yana baya shekaru uku zuwa hudu."
Cho, wanda ɗan asalin Silicon Valley ne, ya daɗe yana sanya bayanai su zama wani ɓangare na duniyar Dita tsawon shekaru. "Muna amfani da fasaha da yawa don yin hasashen abubuwa," in ji shi.
Misali, an nuna wasu manyan masu ɗaukar ido a wani bikin baje kolin da baƙo ya shirya don nuna ƙwarewarsu a matsayin kayan aiki don sauƙaƙe yin oda da inganta sarrafa kaya, wanda shine batun gabatarwar da Daraktan Tallace-tallacen Samfura na Microsoft Otman Chiheb ya gabatar.
Shekaru kaɗan bayan haka, ƙirar zamani marasa bezel kamar Dita's Embra - samfurin farko mara bezel wanda aka keɓe ga mata kawai cikin shekaru 20 - abin birgewa ne, a cewar mai ƙira Louis Lee, amma 'yan shekaru bayan mamaye samfuran da aka yi wa igiya a shekarar 2010, alamar ta kuma canza zuwa firam ɗin acetate.
Kamfanin yana cin gajiyar buƙatarsa ta kayan kwalliyar ido na alfarma kuma yana faɗaɗa shagunansa na intanet a manyan titunan siyayya, in ji Cho, tare da buɗe shagunansa na baya-bayan nan a Rodeo Drive a Beverly Hills da Brompton Road a London. Cho ya ce kamfanin yana da niyyar buɗe wasu shaguna bakwai ko takwas a cikin shekaru masu zuwa, yana mai da hankali kan birane kamar Miami, Las Vegas, Mykonos, Shanghai, Dubai da Singapore.
Sake tunanin samfuran gargajiya alama ce ta yawancin samfuran Marcolin kamar Pucci da Zegna waɗanda aka tsara tare da sabbin tambarin su.
Gabaɗaya, masu yin kayan ido sun ga buƙatar firam masu kauri, masu siffar murabba'i, cikakkun bayanai masu jan hankali, da kuma sauyawa daga baƙi zuwa launin ruwan kasa, wanda ya ɓace a baya a cikin 'yan shekarun nan.
Sauyin da aka samu a matsayin wasu ƙwararru a bayyane yake. Shafiro, wanda ya sha wahala a cikin 'yan shekarun nan sakamakon asarar lasisi masu riba da dama, ciki har da Dior, Gucci da Fendi, yana sake fasalin tsarin kayayyakinsa. Ƙungiyar tana neman ƙara yawan kasancewarta a fannin kayan mata tare da, misali, Carolina Herrera, wacce ta sanya hannu da ita a bara, da kuma wasu nau'ikan salon rayuwa kamar Boss da Isabel Marant, da kuma ta hanyar samfuranta na Polaroid da Carrera. "Muna rufe fannoni daban-daban a yanzu," in ji Trocchia, "A yanzu haka muna yin kyau, sabbin lasisi suna tafiya da kyau, tsoffin lasisi suna tafiya da kyau, namu samfuran suna tafiya da kyau…."
Wasu manyan kamfanoni sun sami ci gaba a fannin dorewa. Safilo ta nuna firam da ruwan tabarau da aka yi daga kayan Eastman Renew da aka sake yin amfani da su ta hanyar sinadarai, yayin da Mykita ta sauya zuwa kayan a cikin dukkan firam ɗin acetate ɗinta kuma ta yi iƙirarin cewa ita ce ta farko da ta yi hakan a duk faɗin layinta. wanda ya kai kusan rabin fayil ɗinta, bai ƙara farashi ba.
'Yar Jamie Foxx ta ce "bai fita daga asibiti ba tsawon makonni" kuma "ya buga wasan pickleball jiya."
Masu siyayya masu ƙwarewa suna barin man shafawa na fuska na dala $90 don maye gurbin wannan man shafawa na hana wrinkles na dala $6 daga wata alama da Jane Fonda ta amince da ita.
WWD da Women's Wear Daily ɓangare ne na Penske Media Corporation. © 2023 Fairchild Publishing LLC. An kiyaye duk haƙƙoƙi.
Lokacin Saƙo: Mayu-18-2023